Theoretic and methodological aspects to evaluate enterprise's potential
Keywords:
strategic potential, industrial enterprises, potential evaluation methods, overall performanceAbstract
An important aspect in the management of the enterprise in the face of constant changes in the environment and competition is the formation and use of strategic capacity that will identify resources for adaptation. The aim of the article is to study the process of evaluation of the strategic potential of large industrial enterprises. In the context of effective management of potential enterprise sustainable development and commercial success can be achieve. An effective evaluation of the strategic potential of the company depends on a set of selected indicators, and the competence of the appraiser. The article examines the theoretical and methodological aspects related to assessing the potential of large industrial enterprises. Evaluation of the potential components of large industrial enterprises is based on quantitative and qualitative analysis of resources and strategic opportunities that are already used or can be attracted. This approach takes into account the cost of alternatives on the basis results maximization. In the article the author systematized the approaches associated with the evaluation of the strategic potential of the enterprises, which allowed to substantiate the algorithm of strategic potential estimation in terms of which it is possible to implement a timely response to the problem areas of development, make or adapt appropriate strategic decisions.References
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