Modern forms of social responsibility in companies.

Abstract

The article discovers the concept of corporate social responsibility. In addition suggests the most prominent forms of realization of foremost principles of social responsibility and social disclosure. Urgency of the topic due to the fact that the activities of today's businesses and large corporations differs not only more features and benefits, but also a number of additional obligations to society. Today, the business sector has opportunities to choose their own ways of interacting with the public and communities, taking into account both their capabilities and needs and demands of society. Companies are able to determine and provide the time and resources to address the social problems, which combination would be most effective for both parties. All in all, allocate the following forms of CSR as philanthropy, social marketing, volunteering, sponsorship, social entrepreneurship and social investment. The author points out the experience on effective implementation of social programs both in national and foreign companies. Studies show social responsibility, that the concept of SWR gradually ceases fundamental imperative of not only large multinational corporations.