Evaluation of the strategic environment of the metallurgical enterprise in conducting strategic change.

Abstract

The article discusses the factors of the environment, affecting the implementation of strategic change in an industrial plant, held their grouping and evaluation. The results of the analysis of the influence of parameters near and far environment possible to determine the opportunities and threats for the metallurgical enterprise in terms of creating an attractive investment climate. And the threats and opportunities are ranked based on the degree of importance for the formation of an attractive investment climate. Based on the results of strategic analysis and formulate long-term goals, and identifies the most important of them, the last on dekomponuyutsya in the short-term goals, already contain quantified targets. To group strategically significant actions on several fronts to improve the investment climate in each direction and made recommendations, as well as specific projects and routine to ensure the attractiveness of the investment climate metallurgical enterprise.