The main aspects of management of business globalization strategies.
Keywords:
potential of the industry, global opportunities, competition, risk reductionAbstract
The potential of industry in the global arena is determined by a specific characteristic of a particular country and the quality of the industry. The following three criteria are used to assess the industry: Local responsibility, Potential to share the international knowledge, and Global opportunities. The global potential of the industry is determined by the following criteria: Cost drivers; Consumer drivers; Global drivers; Transferable marketing; Competitive drivers; Decreasing risk at the expense of market expansion; Governmental drivers.References
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