Structural changes in tourism. MNCs and SMEs: Threats and challenges
Keywords:
tourism, SMEs, MNCs, development strategies, internationalization of tourism demandAbstract
The article describes the new structural trends of tourism companies. The tourism worldwide is dominated by small business (SMEs). However? The liberalization and globalization of the world economy have led to a growing integration of markets not only for goods and capital, but for services too. This has had an inevitable influence on the development of the tourism industry. The extensive internationalization of tourism demand has forced companies involved in tourism to create large corporations (MNCs), international strategic alliances and other forms of co-operation.References
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